Course Syllabus

AGBS 1830 Agriculture Computer Applications and Direct Marketing

Course Description

This course provides the opportunity for students majoring in agriculture fields to gain a comprehensive overview of essential computer skills, farm management software, and how common computer programs can be used for agricultural applications. Some of the computer programs will include Word, Excel, QuickBooks, PowerPoint, GIS applications, Google Docs, etc. In parallel, students will be introduced to fundamental principles of direct marketing tailored specifically for the agricultural sector.

Justification

Understanding computer applications and marketing as they directly apply to agriculture is essential to maintaining the food, fiber, and fuel supply chain. This course aims to equip students with hands-on experience in using various computer programs for agricultural applications and understanding basic marketing principles specific to the industry. By offering a practical blend of skills and knowledge, the course prepares students to succeed in the evolving field of contemporary agriculture.

Student Learning Outcomes

1. Students will develop or more fully understand computer basics including understanding hardware, software, basic operating systems, file management, and file organization.
2. Demonstrate the ability to create and use documents, spreadsheets, and presentations.
3. Understand basic data management and storage options.
4. Demonstrate basic skills in searching the internet, using AI technology, and maintaining online security and privacy.
5. Demonstrate the ability to use various email and communication tools.
6. develop a basic understanding of marketing strategies in the agribusiness sector.
7. Understand and implement direct marketing techniques for agricultural businesses.
8. Identify and evaluate relevant social media platforms for agricultural businesses.
9. Demonstrate the ability to develop engaging and shareable social media content suitable for the agricultural audience
10. Demonstrate the ability to produce high-quality content for various marketing channels, including social media and direct marketing materials.

Course Content

Students will learn practical, hands-on knowledge and understanding of various computer programs and their potential use in agriculture applications. Programs include Word, Excel, QuickBooks, PowerPoint, GIS applications, Google Docs, etc. Students will gain proficiency in leveraging computers for farm operations and cultivating a strategic approach to direct marketing. Marketing topics include understanding agribusiness marketing fundamentals, brand creation and identity, direct marketing strategies, and leveraging the use of social media for agricultural businesses.