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Course Syllabus

TEDM 1000 Introduction to Marketing

  • Division: Business and Applied Tech
  • Department: Business
  • Credit/Time Requirement: Credit: 2; Lecture: 2; Lab: 0
  • Clock/Hour Requirements: 30
  • Semesters Offered: TBA
  • Semester Approved: Summer 2022
  • Five-Year Review Semester: Summer 2027
  • End Semester: Spring 2028
  • Optimum Class Size: 20
  • Maximum Class Size: 25

Course Description

This Introduction to Marketing course is designed to help students become proficient in the fundamentals of marketing and best practices. The course will cover key digital marketing terms, marketing research, buyer personas, positioning, buyer behaviors, brand management, product management, and pricing. Students will learn through lectures, guest speakers, presentations, and hands-on application of the skills needed to be modern-day digital marketers.

Upon completion of this course, students will have an understanding of marketing principles and be ready to learn and practice digital marketing skills.

Justification

Digital Marketing is a 5-star job, and since many digital marketing jobs can be done remotely, this will open up a strong career path for Central Utah. Marketing is a basic, essential skill for digital marketers to master.

This is a required course in the new Digital Marketing and Analytics program.

Student Learning Outcomes

  1. Students will learn the fundamental marketing skills needed to pursue an education in digital marketing.
  2. Students will learn when and how to use content marketing to maximize their return on investment.
  3. Students will learn marketing key terms and definitions.
  4. Students will learn marketing best practices and strategies.
  5. Students will create a marketing plan based on marketing best practices.
  6. Students will become proficient in marketing research, buyer personas, positioning, and brand management.

Course Content

This course will cover:- Marketing Research- Market Segmentation- Buyer Behavior- Branding- Marketing plansThe course is designed to foster talent in all students. Students will be encouraged to share personal experiences and a wide variety of examples will be presented to help students understand the global effect of marketing.